Replica Italia: Redefining market insights with 60 million synthetic users

Over the past few weeks, the energy around our team at Clearbox AI has been palpable! There’s a great deal happening behind the scenes, and something exciting has taken shape!

We’ve turned years of research and development in the field of AI and synthetic data to create Italy’s first synthetic population- Replica Italia representing 60 million Italian citizens, without collecting any personal information! Replica Italia models 60 million synthetic citizens whose demographics, habits and purchasing power align with real-world trends, yet no profile belongs to a real individual. The platform lets organisations pose questions and receive realistic answers in minutes!

Why we built it

Traditional data collection is slow, expensive and increasingly encumbered by regulation. The result is a chronic gap between the questions product teams ask and the evidence they receive. Classic research methods like phone surveys, web panels, CRM dumps consume weeks of effort and large budgets, provide incomplete answers and come with significant compliance overhead. They also suffer from survey fatigue and social‑desirability bias. Replica Italia closes that gap with a privacy‑first digital twin of the Italian population, more than 60 million statistically coherent, continually evolving synthetic users.

What does Replica exactly offer?

Replica Italia delivers living data, trusted numbers and instant experimentation. Its 60 million synthetic citizens mature, move and rethink their choices over simulated time, so you can trace loyalty shifts or emerging tastes instead of freezing insight in a single moment. The platform continually checks every aggregate against public benchmarks, keeping confidence high without ever touching personal data. Finally, a clean dashboard and API let you segment the population by any mix of age, income, location or lifestyle, then run “what if” tests in minutes. Projects that once took entire quarters now fit comfortably inside a working day, giving you faster answers, lower costs and peace of mind on compliance. A few examples of the immediate value Replica Italia delivers for multiple use-cases:

Market research: instant and cost-effective quantitative and qualitative insights, free from social‑desirability bias or survey fatigue.

Advertising: high‑resolution audiences activated across campaigns without the need for personal data.

Beyond market and consumer insights: safer AI training, compliant software testing and policy simulation where real data are scarce or off‑limits.

Built for scale & trust

Replica Italia is offered as a ready‑to‑use SaaS or an on‑premise deployment that can be fine‑tuned with proprietary data, so enterprises can stay in control while benefiting from a constantly updated model. This launch is our first step. The same architecture is already being developed for wider European and US expansion. Because understanding people is not a one‑off task; it is an ongoing commitment to evidence‑driven innovation.

Schedule a demo and put 60 million synthetic voices at the centre of your next decision!