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Replica Italia

A synthetic, privacy-safe digital twin of the Italian population for market research, simulations, and advertising campaigns.

Digital Twin of Italy

A synthetic replica of the Italian population built on open data, statistical modeling, and simulations. Understand consumer behaviors without accessing personal information.

Market Research, reinvented

Test concepts, run surveys, and simulate consumer responses with AI-generated panels of 60M+ synthetic Italian users. Get qualitative and quantitative insights instantly: no surveys, no delays, no high costs.

Boost Your Ad Precision

Enrich your customer profiles and generate high-quality synthetic audiences with detailed demographic, behavioral, and geolocation attributes. Easily activate these audiences across campaigns for sharper targeting and better performance, all without personal data.

One Platform, two ways to use it

Replica Italia is available as a ready-to-use SaaS platform, instantly accessible, no setup needed. For enterprise needs, it can be deployed on-premise or in your private cloud, enabling you to fine-tune the model with proprietary data, safely and securely. Choose the setup that fits your organization and start simulating, segmenting, and strategizing with synthetic populations today.
  • Define panel/audience
  • Generate insights
  • Activate audiences
Select the population slice you want to explore, from broad segments to highly specific targets. Filter by demographic, behavioral, geographic, or psychographic traits, and define your synthetic panel or campaign audience in seconds.
Define panel/audience

Contact

Whether you are looking for more information or want to see the platform in action, we would be happy to answer your questions or schedule a personalized demo.